As far as I see, this is the text of reference: Newer multi-core processors are up to the job, and Ubuntu is the killer app for that hot hardware. It’s the must

As far as I see, this is the text of reference: Newer multi-core processors are up to the job, and Ubuntu is the killer app for that hot hardware. It’s the must-have feature for late-2012 high-end Android phones. The quote itself is outside the text body and refers to the text body. For a marketing text like this, I don't think that kind of quoting is difficult to understand or swallow.