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Facebook “Want” Button Released First by AddShoppers
- cledford 15y agoGlad to see Facebook is rolling this out now.
- mhp 15y agoThat's not actually what's happening. Just a 3rd party dev thing implemented using open graph actions. In face it's not even clear (contrary to what they say on their blog post) that they cleared this with Facebook. See http://facebook.stackoverflow.com/questions/9364501/released-a-want-button-for-facebook-open-graph-cant-find-usage-guidlines-for-t http://facebook.stackoverflow.com/questions/9364501/released...
- west 15y agoThe actions have been cleared with Facebook. The debate was using their icon which we've removed. Thanks!
- ajenkins 15y agoWould be awesome if advertisers can tap into this information. Show ads / discounts to people for products they actually want and haven't already purchased.
- loceng 15y agoI think that would be the primary use case: Try to steal away someone purchasing one item for another similar or related. I'm doubting the stickiness on the benefit to those who are the ones who collect the 'wants' though. Sure, it might advertise their site for a bit (if Facebook chooses to include it in any users' feeds that is...) though otherwise Facebook will want to monetize that free exposure by putting paid-for-by-competitor ads (but really I don't think those 'Wants' will even show very often. I also see Facebook feeds becoming something familiar with Idiocracy - which has no appeal to me.
- ajenkins 15y agoMakes sense. I was thinking more so from the side of a marketer being able to target people who specifically state they want your product and excluding people who already own it. This way you're not spending ad dollars on people who already have converted. Really interesting how much you can do with this data.
- deleted 15y ago[deleted]
- timmaah 15y agoFacebook is not implementing this feature, but a third party developer via a facebook app.
- west 15y agoIt's through Facebook's Timeline-approved "Want" and "Own" action. :)
- matthavener 15y agoThis sounds like its designed to compete with pininterest. I wonder if they'll build "walls" of "wants"?
- cledford 15y agoSeems logical, or they will use it like a wish list
- jsherry 15y agoThis reminds me a bit of a 2010 post written by Scott Adams of Dilbert fame re: his visions of a "Facebook Killer": http://dilbert.com/blog/entry/facebook_killer/ http://dilbert.com/blog/entry/facebook_killer/ Basically a place where you can specify your future wants/plans as opposed to something that simply logs your past (i.e. current day Facebook).
- j_c 15y agoIt'd be a shame to see such a beautifully simple feature that is the iconic 'Like' watered down by a stab-in-the-dark revenue model.
- Kiro 15y agoAfaik you can create any actions you want using Open Graph actions. Is this really something new?
- west 15y agoWe were first to get approved for Want / Own and then integrate the buttons into our social sharing platform. It's new. :)
- bluetidepro 15y ago"AddShoppers is the first social sharing platform to be fully integrated with Facebook’s new Open Graph actions and Timeline (backstory here)." - That is a very misleading headline. They are NOT the first by any means. Anyone can do this with the Open Graph actions now.
- west 15y agoI changed it to read like this: "AddShoppers is the first social sharing platform to be fully integrated with Facebook's new Want / Own actions for their Open Graph Timeline." Yes, anyone can do it after they're approved but we are indeed the first.
- mhp 15y agoIf you are approved, why is there a stackoverflow question asking if this is ok? http://facebook.stackoverflow.com/questions/9364501/released-a-want-button-for-facebook-open-graph-cant-find-usage-guidlines-for-t http://facebook.stackoverflow.com/questions/9364501/released...
- west 15y agoBecause after this original comment, I want to make 100% sure. The question is about the button design, not our integration.
- bluetidepro 15y agoThat reads much better. Yes, you may be the only ones with the first "Want / Own" actions but that is very different from being the first to use the actions, in general, like you originally phrased it.
- west 15y agoHopefully the iterations on the messaging has cleared everything up. Whew!
- herval 15y ago
- startupcto 15y agoWow.. This is waiting for a C&D from Facebook. To me, this is a blatant abuse of their trademark. http://www.facebook.com/brandpermissions/logos.php http://www.facebook.com/brandpermissions/logos.php
- cledford 15y agoRead up on open graph
- geoffw8 15y agoYeah, but look at the design - I mean I don't have a position on this, but in my opinion it LOOKS like a Facebook button... I'm sure they didn't intend opengraph to be a landgrab of sorts.
- west 15y agoThey didn't publish any button guidelines so it's a modified Subscribe button. I would think they'd be more for it as they're getting more eCommerce data. The post states this: Just to be clear, we were approved by Facebook to use these Open Graph actions but this is not a “partnership” with Facebook. Unfortunately it's a bit difficult to get in contact with FB.
- geoffw8 15y agoYeah, look, best of luck to you and we're in a similar space. I'm all for social commerce, I just think possibly the boundaries of whats within their intended scope are being pushed here. I don't want to get into it too much because we'll ultimately see, but I'm sure if I made a "Don't like" button - they'd kick my ass. I get the feeling OpenGraph was intended for a service based business, i.e. Geoff just watched [x] on Netflix. Best of luck tho.
- west 15y agoI think it's a little different because "Own" is an actual approved action while "Don't like" isn't. Can you shoot me an email (just use our contact form)? Would love to learn more. Thanks Geoff!
- mbarlow 15y agoWant, got, had is a part of the concept of Mistash, my startup. http://www.mistash.com http://www.mistash.com
- true_religion 15y agoIt looks like Pinterest with relabeled buttons.
- viana007 15y agoI think this is a feature to increase views and conversions. Great work ;D
- aniro 15y agoI cant wait until someone integrates this with their dating site. Though for clarity we may need a HAD button as well.
- ryanmerket 15y agoActually, Payvment released "want" and "own" buttons back on 1/19/2012. http://www.payvment.com/blog/?p=1355 http://www.payvment.com/blog/?p=1355
- west 15y agoWithin Facebook stores. This is for websites outside of Facebook.
- ryanmerket 15y agoEh, you said you were the first, period. A Facebook app tab is just an iframe so its not like they are doing anything special. So technically they were the first to use the "want" and "own" buttons.
- west 15y ago"These are the first buttons of their kind for use on public websites, not shops on Facebook." I appreciate everyone's help in clarifying.