Targeted Advertising serves a valuable role in free markets by giving exposure to innovative and novel products that improve people's lives. Without advertising

Targeted Advertising serves a valuable role in free markets by giving exposure to innovative and novel products that improve people's lives. Without advertising, there would be no playing field for new products to challenge incumbents. Everybody would end up sticking to products they know without ever knowing about superior alternatives like in some kind of communist dystopia. Food for thought.