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How does Giphy make money? Does companies like Slack etc. pay for the integration?

• detaro 3y ago
  It doesn't. The idea (pre-aquisition, afaik Meta deprioritized that) was letting companies pay to push their gifs. Since companies can't directly buy ads in your private conversations, giphy could offer them the exciting opportunity to push people to send ads in meme-format to their friends! (I wish I was joking, but that was their framing)
  • dorkwood 3y ago
    > Since companies can't directly buy ads in your private conversations Dumb question, but why can’t they?
    • detaro 3y ago
      Because no messenger app (that I know of) offers that? For now, that's probably not quite palatable to users.
• notjustanymike 3y ago
  Turns out gifs and analytics tracking pixels have a LOT in common.
  • generj 3y ago
    Analytics tracking pixels normally ARE GIFs, specifically a 43 byte transparent 1x1 GIF. But most “GIFs” are not GIFs but rather Mp4, mov, or webm or some other compressed file format. Actual GIFs are extremely wasteful of bandwidth and not hardware optimized. The name lives on though.
    • KomoD 3y ago
      > Analytics tracking pixels normally ARE GIFs, specifically a 43 byte transparent 1x1 GIF. Is there a reason for this? And no, a GIF is a GIF, nothing else is a GIF, an mp4 is not a gif, webm is not a gif.
      • SpaghettiCthulu 3y ago
        you can say that, but the big gif hosting serve other formats with better compression by default.
      • XCSme 3y ago
        Are you asking why a GIF is used, or why the 43 bytes are needed? I think a GIF is likely the smallest wide-supported resources format (force the browser request a URL to load a specific resource). The 43 bytes is the minimum size for a valid GIF, so the browser won't log an error loading the image and go through all load events. It looks like in modern browsers it's 35 bytes: https://stackoverflow.com/a/15960901/407650 https://stackoverflow.com/a/15960901/407650