The builder in this case is a good example of what the article mentions. One way to deal with it in this case is to lower the barrier to entry for construction

The builder in this case is a good example of what the article mentions. One way to deal with it in this case is to lower the barrier to entry for construction - every landowner should be able to build more a small apartment building on their property, leading to profits shared more broadly among those who own land, and more housing units available for sale and/or rent for people who don't currently own land.