> Marketability (large mammal vs tiny insect excites the populace more, leading to funding)? Conservationists often leverage the concept of "Charismatic Megafa

> Marketability (large mammal vs tiny insect excites the populace more, leading to funding)? Conservationists often leverage the concept of "Charismatic Megafauna"[0] to serve as splashy poster children for broader, more practical efforts. --- [0] https://en.wikipedia.org/wiki/Charismatic_megafauna https://en.wikipedia.org/wiki/Charismatic_megafauna