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I would argue that amazing UX _IS_ amazing marketing, precisely because people want to tell other people how awesome the UX is. I have a handy example: the mete
by tomcreighton 15y ago
I would argue that amazing UX _IS_ amazing marketing, precisely because people want to tell other people how awesome the UX is. I have a handy example: the meteoric launch of Clear.
- arguesalot 15y agoMeteors rise and fall fast. Usually the excitement of great UIs wanes (that's why some people buy new clothes every year).
- AznHisoka 15y agoIs this really true except for products that have a strong techie following? For me, I can't think of any product I recommended to someone mostly because of the amazing UX. I'm not discounting the importance of UX, but it's easy to fall into the trap of focusing too much on the UX, and not on producing something people want, and finding a way to reach those people in a profitable, scalable way.
- coryl 15y agoHey, have you been to this amazing new Thai restaurant? Have you seen avatar in 3d yet? Did you see the game last night? Lin was awesome! They play again tomorrow...