> Instead, they each independently fabricated responses for 1.5 million consumers. The third, marketing company Ifficient Inc., supplied more than 840,000 fake

> Instead, they each independently fabricated responses for 1.5 million consumers. The third, marketing company Ifficient Inc., supplied more than 840,000 fake responses. So this is 3,840,000 incidents of 'falsifying comments' - not Identity Theft ? Fine is $615,000. Edit - I realized that it's individuals in the first sentence, number of responses in the second. I will let this comment stay as is. So about $ 0.16 for faking identity of an American and use it for lobbying purposes. That's damn cheap. This news piece won't deter people from doing this. It is basically an advertisement for these companies. See what you can do and get away with.