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In this situation the usual solution is for the new entrant to offer much better warranties etc.
by augment003 3y ago
In this situation the usual solution is for the new entrant to offer much better warranties etc.
- bruce511 3y agoWarranties are based on trust. If you warrantee equipment for say 10 years I need to be reasonably sure you'll be in business 10 years from now. And I need to trust that you'll honor the warrantee and not have dome sort of weasel condition. Or, to put it another way, warrantees offered by new entrants carry precisely zero weight in my purchasing decisions. If you are new, then -expect- you to fail, and that factors into my decision.
- augment003 3y agoWarranties can be outsourced to third parties, or have insurance clauses to avoid such issues.
- forgetfreeman 3y agoWarranties aren't worth the paper their printed on when there's nowhere close by to service your equipment. Anyway farmers don't want a warranty they want their equipment to work.