Got it, in that case it helps to build a product for a community you can interact with. In my case, this was connecting with folks on Stackoverflow that were st

Got it, in that case it helps to build a product for a community you can interact with. In my case, this was connecting with folks on Stackoverflow that were struggling with integrating malware detection into their apps... that was all the marketing I did to get the product validated - but keep in mind that was 10 years or so back. Best of luck with your launch!