There‘s no marketing conspiracy behind this. The Balenciaga meme is an homage to a quote from the first scene in the movie „Triangle of Sadness“. This scene con

There‘s no marketing conspiracy behind this. The Balenciaga meme is an homage to a quote from the first scene in the movie „Triangle of Sadness“. This scene contrasts H&M‘s commercial appeal with Balenciaga‘s contempt for the consumer. The meme even paraphrase the dialog from the movie.