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Lego's secondary market works for the benefit of diehard fans, but it doesn't help finance Lego the company. The non-diehard fans can simply buy Lego knockoffs
by simplotek 3y ago
Lego's secondary market works for the benefit of diehard fans, but it doesn't help finance Lego the company.
The non-diehard fans can simply buy Lego knockoffs.
I'd like to support Lego but I don't get to do that by buying used sets or knockoffs, but Lego's pricing also prices me out of the market.
- morsch 3y agoIt benefits die hard fans, including the kind that's not tall enough to ride a rollercoaster, because they're routinely gifted Lego by the bucket. I think an argument could be made that there is enough Lego in rotation that we can stop making more of it for a couple of decades.
- WillAdams 3y agoLego Corp. bought Bricklink, so they at least benefit from sales there.
- bombcar 3y agoFrom evidence not directly stated they bought it more to keep it alive than to make millions. Bricklink is a value add; what other toy can you get spare parts for sets 30+ years old even on the secondary market? Inflation considered, and set size, Lego has gone down in price since I was a kid, and generic sets (Creator) are still available. What’s also amazing is the “licensed premium” isn’t that high if you do direct comparisons. They did perfect low quantity manufacturing which is evident by the vast numbers of obvious for-adults “Ideas” that are produced.
- nuancebydefault 3y agoThe knockoffs are still of less quality, especially the manuals. In my opinion, the strategy of quality-first is the main reason for lego's sustainable success.