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Ninjago is Lego's own production. The Friends Lego set seems to be in line with their investment in adult demographics, in the sense of being product lines tha

Ninjago is Lego's own production. The Friends Lego set seems to be in line with their investment in adult demographics, in the sense of being product lines that are decorative show pieces instead of play things.

morelisp 3y ago
> The Friends Lego set seems to be in line with their investment in adult demographics, in the sense of being product lines that are decorative show pieces instead of play things. What? The Friends sets are specifically designed to be for use as objects in play, and this is pretty obvious from looking at them (multiple disconnected builds per set, role-play focused themes, character designs). They're weak as decorative pieces compared to even the Creator line, let alone e.g the Architecture or Icon lines which are specifically designed for that. https://www.lego.com/de-de/product/street-food-market-41701 https://www.lego.com/de-de/product/street-food-market-41701 Does that scream "adult desk toy" to you?
- meindnoch 3y ago
  Maybe parent meant this Friends: https://www.lego.com/en-gb/product/the-friends-apartments-10292 https://www.lego.com/en-gb/product/the-friends-apartments-10...
  - simplotek 3y ago
    Yes I was. Thanks for plugging the link.
  - morelisp 3y ago
    Huh! I have never see that in a store here, not even one of the official Lego stores.
    - bombcar 3y ago
      It’s a Lego “Ideas” set which is where fans build example sets, other fans vote on them, Lego examines them, determines if they can get the license if needed, and then rebuilds them for production. Very many interesting sets, and some are now in stores (saw the Lego Office set at a Walmart, can’t wait for that to clearance and I’ll grab it root sweet) Lego Friends is also the name for a theme built in-house and designed to appeal to girls (though the sets are not overly ‘pink’ if you will, and quite well designed as a “city”) by replacing the mini figs with mini dolls that are more realistically proportioned. It has been very successful and arguably has replaced much of Lego City (the boys I know have no problem mixing mini figs and mini dolls, the girls prefer to keep to the mini dolls).
      - morelisp 3y ago
        No, this is an Icons / "Creator Expert" set. The Central Perk set was an Ideas set (and I did see that in stores here), but nobody called that "the Friends set" because it's confusing.
        bombcar 3y ago
        This is all complex and confusing heh. I know there have been some ideas sets that were popular enough to have a few more “in the line” but icons is new to me. Ah Icons is Creator Expert. Interesting fact: the various “lines” have developmental budget they can “spend” internally on design and parts and such - so a rebrand may indicate that the CE team now has more budget. Think a piece that exists costs 1, needing a new color of an existing piece costs 5, and you only have budget for one or two entirely new pieces a year.
- deleted 3y ago
  [deleted]
lordnacho 3y ago
Ah I didn't even consider the Friends sitcom. I'm talking about the girls who live in Heartlake City. Point was that both Ninjago and Lego Friends are produced by Lego themselves, mimicking IP like Harry Potter and Marvel that they also make Lego of.

morelisp 3y ago

> The Friends Lego set seems to be in line with their investment in adult demographics, in the sense of being product lines that are decorative show pieces instead of play things. What? The Friends sets are specifically designed to be for use as objects in play, and this is pretty obvious from looking at them (multiple disconnected builds per set, role-play focused themes, character designs). They're weak as decorative pieces compared to even the Creator line, let alone e.g the Architecture or Icon lines which are specifically designed for that. https://www.lego.com/de-de/product/street-food-market-41701 https://www.lego.com/de-de/product/street-food-market-41701 Does that scream "adult desk toy" to you?

meindnoch 3y ago
Maybe parent meant this Friends: https://www.lego.com/en-gb/product/the-friends-apartments-10292 https://www.lego.com/en-gb/product/the-friends-apartments-10...
- simplotek 3y ago
  Yes I was. Thanks for plugging the link.
- morelisp 3y ago
  Huh! I have never see that in a store here, not even one of the official Lego stores.
  - bombcar 3y ago
    It’s a Lego “Ideas” set which is where fans build example sets, other fans vote on them, Lego examines them, determines if they can get the license if needed, and then rebuilds them for production. Very many interesting sets, and some are now in stores (saw the Lego Office set at a Walmart, can’t wait for that to clearance and I’ll grab it root sweet) Lego Friends is also the name for a theme built in-house and designed to appeal to girls (though the sets are not overly ‘pink’ if you will, and quite well designed as a “city”) by replacing the mini figs with mini dolls that are more realistically proportioned. It has been very successful and arguably has replaced much of Lego City (the boys I know have no problem mixing mini figs and mini dolls, the girls prefer to keep to the mini dolls).
    - morelisp 3y ago
      No, this is an Icons / "Creator Expert" set. The Central Perk set was an Ideas set (and I did see that in stores here), but nobody called that "the Friends set" because it's confusing.
      - bombcar 3y ago
        This is all complex and confusing heh. I know there have been some ideas sets that were popular enough to have a few more “in the line” but icons is new to me. Ah Icons is Creator Expert. Interesting fact: the various “lines” have developmental budget they can “spend” internally on design and parts and such - so a rebrand may indicate that the CE team now has more budget. Think a piece that exists costs 1, needing a new color of an existing piece costs 5, and you only have budget for one or two entirely new pieces a year.
deleted 3y ago
[deleted]

lordnacho 3y ago

Ah I didn't even consider the Friends sitcom. I'm talking about the girls who live in Heartlake City. Point was that both Ninjago and Lego Friends are produced by Lego themselves, mimicking IP like Harry Potter and Marvel that they also make Lego of.