"something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest."[1

"something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest."[1] The article you get when clicking isn't the content promised by the headline. To get the content promised, one needs to go to a second article, which requires a fee. If that's not clickbait, I dunno what is. 1: https://www.merriam-webster.com/dictionary/clickbait https://www.merriam-webster.com/dictionary/clickbait