I think the difference is their target market. Credit card companies usually target people who they think can make payments without too much stress. BNPL compa

I think the difference is their target market. Credit card companies usually target people who they think can make payments without too much stress. BNPL companies target people who are unlikely to afford the purchase and they will be in far worse position afterwards. Since these are high risk loans, so they come with even higher interest rates and fees too.