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That is a naive/odd way to look at RD spend and factory building - especially when without it one goes the way of horse carriages. Although since most business

That is a naive/odd way to look at RD spend and factory building - especially when without it one goes the way of horse carriages. Although since most businesses have long ago slashed their R&D for short term stock gains, it makes sense from a corporate american perspective despite being naive. Is it conceptually different than saying "I lost 10K this year; I put 10k in a 2-year treasury note."

ElfinTrousers 3y ago
I was just thinking this, that it's kind of pathetic that they have to remind people that R&D takes time to pay off.
- WorldMaker 3y ago
  They may feel a need to remind people (especially shareholders) of that right now because Ford seems to have "written off" much of that R&D at this point because Ford's immediate next two models (and presumably several unannounced models beyond that), the EV versions of the classic SUV Ford Explorer and cross-over Ford Puma, are switching to VW Group's MEB modular EV platform (that all of the VW ID series models are built on, as well as Audi and other VW Group brands). (That is a really interesting "strategic partnership" to watch right now. Early previews suggest the Ford Explorer may be the best use of the MEB platform to date, and Ford using the Explorer badge on it may be the sign that they expect to sell a lot of them.)
  - N1H1L 3y ago
    Disclosure: I own a Mach-E. Except for minor niggles, touch wood, it's been great. The Mach-E and F150 architectures were stop-gaps, and pretty good at that. * One, it still is not completely clean sheet, and thus has a lot of unnecessary complexity in wiring and body parts - which pushes up unit costs. * Two, it's a 400V architecture that really doesn't like a lot of electrons flowing through it all at once. As a result it throttles charging speeds and acceleration pretty brutally. * Yet, weirdly, Ford's electronics are quite a bit better than VW. No one is at Tesla levels, but VW's electronics is just bad. Quite a few YouTube reviewers have detailed this.
    - WorldMaker 3y ago
      > Yet, weirdly, Ford's electronics are quite a bit better than VW. No one is at Tesla levels, but VW's electronics is just bad. Quite a few YouTube reviewers have detailed this. In-car infotainment and things like that? Yeah, VW has an interesting reputation from their "experiments" and failures across the ID line. That was definitely one of the reasons that early previews think that Ford's Explorer may potentially out-sell VW's own MEB efforts if for no other reason than because the in-car non-battery electronics are Ford's sleeker, more battle-tested things. (VW is certainly looking to improve things in the near term, they've been in the process of moving out of "experiments" and towards Android Automotive.)
      - earthling8118 3y ago
        Have they worked on this in recent years? I don't know how VW's are but a relative of mine had a Ford (I believe 2018) and the infotainment system was absolutely abysmal. I wrote off ever owning a Ford because of that thing. It felt like a joke.
        WorldMaker 3y ago
        Yes, Ford has gone through a major revision since 2018. But also, VW's ID.4 especially is notorious for having one of the worst ever designed, which is definitely saying something.
- tabtab 3y ago
  They really want D&P (development and profit), or D&$

ElfinTrousers 3y ago

I was just thinking this, that it's kind of pathetic that they have to remind people that R&D takes time to pay off.

WorldMaker 3y ago
They may feel a need to remind people (especially shareholders) of that right now because Ford seems to have "written off" much of that R&D at this point because Ford's immediate next two models (and presumably several unannounced models beyond that), the EV versions of the classic SUV Ford Explorer and cross-over Ford Puma, are switching to VW Group's MEB modular EV platform (that all of the VW ID series models are built on, as well as Audi and other VW Group brands). (That is a really interesting "strategic partnership" to watch right now. Early previews suggest the Ford Explorer may be the best use of the MEB platform to date, and Ford using the Explorer badge on it may be the sign that they expect to sell a lot of them.)
- N1H1L 3y ago
  Disclosure: I own a Mach-E. Except for minor niggles, touch wood, it's been great. The Mach-E and F150 architectures were stop-gaps, and pretty good at that. * One, it still is not completely clean sheet, and thus has a lot of unnecessary complexity in wiring and body parts - which pushes up unit costs. * Two, it's a 400V architecture that really doesn't like a lot of electrons flowing through it all at once. As a result it throttles charging speeds and acceleration pretty brutally. * Yet, weirdly, Ford's electronics are quite a bit better than VW. No one is at Tesla levels, but VW's electronics is just bad. Quite a few YouTube reviewers have detailed this.
  - WorldMaker 3y ago
    > Yet, weirdly, Ford's electronics are quite a bit better than VW. No one is at Tesla levels, but VW's electronics is just bad. Quite a few YouTube reviewers have detailed this. In-car infotainment and things like that? Yeah, VW has an interesting reputation from their "experiments" and failures across the ID line. That was definitely one of the reasons that early previews think that Ford's Explorer may potentially out-sell VW's own MEB efforts if for no other reason than because the in-car non-battery electronics are Ford's sleeker, more battle-tested things. (VW is certainly looking to improve things in the near term, they've been in the process of moving out of "experiments" and towards Android Automotive.)
    - earthling8118 3y ago
      Have they worked on this in recent years? I don't know how VW's are but a relative of mine had a Ford (I believe 2018) and the infotainment system was absolutely abysmal. I wrote off ever owning a Ford because of that thing. It felt like a joke.
      - WorldMaker 3y ago
        Yes, Ford has gone through a major revision since 2018. But also, VW's ID.4 especially is notorious for having one of the worst ever designed, which is definitely saying something.
tabtab 3y ago
They really want D&P (development and profit), or D&$