I think you’d enjoy reading about regulatory focus from the HR research, which makes exactly these types of tables. Here’s a readable HBR article: Halvorson, H

I think you’d enjoy reading about regulatory focus from the HR research, which makes exactly these types of tables. Here’s a readable HBR article: Halvorson, Heidi Grant & Higgins, E. Tory. 2013. Do you play to win - or to lose? Know what really motivates you. Harvard Business Review 117.