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> but that seems like it might be a great strength, to attract a different audience? No. It's a liability. Brands are about focusing on niche markets with comm

• cobertos 4y ago
  > No. It's a liability. Brands are about focusing on niche markets with common interests. A fair assessment. > No. It's about being able to sell to them and promote to them. Being able to promote what you're selling is a prerequisite to being able to sell it. I'm not sure what your "no" is disagreeing with here. Is it that marketing will not have a lean because they will always choose to market toward their audience? I would disagree with that. Marketing/advertisers think in generalizations. The formal processes of audience description and creating example personas are fully based on those generalizations. These methods are extremely helpful, I've done them before myself, and they produce useful methodology and next steps. But these generalizations are built on popular culture, which is dictated by societal normalcy, past media (generational upbringing), etc. Those generalizations always contain normalcy/socially acceptable leanings, which means marketing as structured currently would need to go out of its way to combat this leaning. Which they don't, no one cares, the workers complete the work, get paid, and go home.