> How is Netflix so blind to this? They think they will gain those recipients of shared accounts, but in reality they're losing the ones who are actually paying

> How is Netflix so blind to this? They think they will gain those recipients of shared accounts, but in reality they're losing the ones who are actually paying for it. I would guess they see it as a numbers game. Enforcing sharing restrictions more aggressively will cost them some customers who rely on it, and gain them some (maybe only a minority) who currently freeload. What will the overall result be? I don't know. I would have expected them to model various scenarios though and decide there was enough potential to make it worth trying.