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Peldi (Balsamiq) did this well, but in reality it was all pretend. He pretended like had this massive groundswell of people who loved his app but it was an incr
by isthisthingon99 4y ago
Peldi (Balsamiq) did this well, but in reality it was all pretend. He pretended like had this massive groundswell of people who loved his app but it was an incredibly well-executed PR campaign and he deserves mad props for it. He didn't make it clear at the time, but eventually it came out. Of course, people did love his app but he engineered that incredibly well.
So if being open makes sense for PR, do it, but learn from people who have done it successfully.
- pcthrowaway 4y agoWas there a twitter thread about this or something? I'd love to read more. I actually don't think I've heard the name Balsamiq in 10 years
- isthisthingon99 4y agoNo, I was just obsessed with how he did it, so I swallowed every piece of info I could've until it was clear. It was manufactured, which is the best approach.
- nickfromseattle 4y agoI was caught up in this and ended up purchasing. Links verifying your claim?
- isthisthingon99 4y agoVery sparse. You'll have to piece it together through interviews he gave around that time. His opsec is good but not good enough.
- tomcam 4y agoWhat is the product its self just not as popular as he claimed, or what? I actually don’t understand what he got out of the ruse.
- isthisthingon99 4y agoIt wasn't a ruse. People genuinely liked the app BUT he had a manufactured pr push. It wasn't organic.
- tomcam 4y agoThen I say more power to him. It was masterfully done, and I ended up becoming a paying customer
- isthisthingon99 4y agoSame. If it wasn't clear I wasn't saying it's a bad thing just that people should understand being open solely in the context of beneficial pr.