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I'm the founder of an audio ads startup. To put things in perspective the global radio market for ad dollars is ~$35 billion to $40 billion depending on who you
by jsonne 4y ago
I'm the founder of an audio ads startup. To put things in perspective the global radio market for ad dollars is ~$35 billion to $40 billion depending on who you ask. All of podcasting is $2 billion.
To be clear the shift to all digital is happening but am/fm radio has a long ways to go before being irrelevant and this shift will likely take a few more decades. Don't sleep on traditional media.
- polishdude20 4y agoI think the shift away from radio is being helped by the overabundance of ads on that platform.
- SCNP 4y agoAnd the lack of ability to just skip past them.
- 369548684892826 4y agoWhere does DAB radio fit into this? What you're talking about is more about on-demand vs live, rather than analog vs digital isn't it?
- CharlesW 4y ago> To put things in perspective the global radio market for ad dollars is ~$35 billion to $40 billion depending on who you ask. Others say $25 billion globally for terrestrial/OTA and satellite combined, and those physical mediums appear to be a shrinking slice of that. You can see the industry scrambling to redefine all live-streaming audio as "radio" as radio-the-medium evaporates.