I had a similar discussion with a friend lately. From analytics (mine [0] and friends) on various iOS apps, around 3-8% of active users use the widget. So thi

I had a similar discussion with a friend lately. From analytics (mine [0] and friends) on various iOS apps, around 3-8% of active users use the widget. So this answers the question partially = only a small percent of people use widgets. Hence low priority. iOS widget use depends on the app category also. E.g - productivity apps have higher widget usage because they have power users, and often users already think in workflows & quick access - more general users don't care or don't know about widgets at all That being said, regardless of the category, I always encourage companies to add it. Why? - the cost is much lower than they usually think - improves retention - higher potential of forming a habit [0] - neuracache.com