I worked for Ashley Madison (or should I say, the company that runs it), so I have a somewhat twisted take on this article. > Others will sign up for the site,

I worked for Ashley Madison (or should I say, the company that runs it), so I have a somewhat twisted take on this article. > Others will sign up for the site, use it a few times, forget they have a membership, and continue to get billed for it, sometimes for years. It's shocking how much of the site's revenue comes from this. If dormant subscribers were all removed, AM would be completely wiped out. I'd wager a lot of dating websites are like this. AM had a few "subsites" and they all survived like this also. > If someone joins the site and is successful, the site loses two customers. This is where AM is devious because, in theory, everyone is cheating on eachother. If you're a cheater you're probably gonna keep your account to continue cheating. Brilliant. The other devious thing that everyone already knows about knows about, is that there are actually barely any real women on the site. Most call them bots, but they are basically just automated accounts which is just built right into the monolith. Some of them are actually accounts from real women that just became dormant and aren't used anymore. Some are just fake accounts setup by the company. They got slapped by regulators for running bot accounts (among other things) after the big hack, but now they just use dark patterns to make everything look above board. I am not endorsing their business model. I started working there out of morbid curiosity and because I was going to be working on things like increasing the security and privacy of the site - which seemed noble at the time - I was laid off during a restructuring. It is a seriously demented company to work for and feel that overall it is a stain on my career in hindsight, though it is an interesting ice breaker.