The paper they wrote in 1983 is a must read for all entrepreneurs (and sales people in general): http://pol-sci.uga.edu/courses/2008/ainsworthfall08kahnemantver

The paper they wrote in 1983 is a must read for all entrepreneurs (and sales people in general): http://pol-sci.uga.edu/courses/2008/ainsworthfall08kahnemantversky.pdf http://pol-sci.uga.edu/courses/2008/ainsworthfall08kahnemant...