6 ms·

But serverside tracking without consent would still be illegal, right? GDPR does not make a difference between cookies and other mechanisms.

• tracker1 4y ago
  Fair enough... didn't know, since I'm in the US and don't deal with EU on a business level.
• thaumasiotes 4y ago
  Setting cookies involves you telling all your visitors that you're tracking them. How would the server-side tracking be detected?
  • jefftk 4y ago
    I expect Microsoft would still disclose it in their privacy policy. Or be vulnerable to a whistleblower.
    • tracker1 4y ago
      It's not "tracking" it's just ensuring a "consistent user experience throughout our ecosystem". /sarc
      • jefftk 4y ago
        The tracking they were fined for was for ad fraud detection, not personalization.
  • janosdebugs 4y ago
    Fingerprinting still requires a lot of client-side information. Sending that to the server for no good reason may prompt some questions.
• jefftk 4y ago
  Not clear in this case, since while detecting ad fraud doesn't meet the "strictly necessary" requirements of ePrivacy (necessary for storing the cookie on your machine) it is still an open question whether the GDPR requires user consent for it. (Lawyers at advertising companies think that you don't, but that doesn't mean they're right)
• wkat4242 4y ago
  It is but it's a hell of a lot harder to prove.