It's not about hosting, it's about discovery. If no one knows your content exists, no one will read it. At least on Medium you have an opportunity to be seen. S

It's not about hosting, it's about discovery. If no one knows your content exists, no one will read it. At least on Medium you have an opportunity to be seen. Sure, if you already have a huge online presence, then you don't need that. But starting from zero you need some way for people to find you. You can for example use Ghost to host your content, then syndicate it to Medium. But just sticking a website on the internet is pointless if no one will see it.