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GDPR didn't enforce cookie banners. Sites can simply not track if they actually care about their users. If they don't track they don't need to ask for anything.
by _abox 4y ago
GDPR didn't enforce cookie banners. Sites can simply not track if they actually care about their users. If they don't track they don't need to ask for anything.
And a lot of these dark pattern cookie banners are not GDPR compliant. It should default to not track even if you don't press anything. And clicking 40 different reject buttons isn't allowed either. This needs serious policing.
- ApolloFortyNine 4y agoUntargeted ads make 50% less than targeted ones. So you're basically saying the alternative is don't exist for the vast majority of sites, reducing revenue by 50% and surviving is just about impossible for every internet company. And if they wanted to turn every site into subscription overnight, they could have made this an optional provided header to opt out. Every browser could implement that in days.
- GekkePrutser 4y agoNo not really. When everyone does it, untargered ads will be the norm and will just be more valuable. Just like they were before adtech happened. Also, 50% less doesn't have to mean not to exist. I do wish they had mandated the existing do not track flag to be honored though without presenting any popups. This would have finally made that flag useful and would have made things much easier. I know some browsers have removed it but it's easy to bring back.