5 ms·
This is a good reminder of Google's advertising economies of scale. It doesn't surprise me that Twitch is struggling. TikTok could suffer the same fate as Twit
by cutenewt 4y ago
This is a good reminder of Google's advertising economies of scale.
It doesn't surprise me that Twitch is struggling. TikTok could suffer the same fate as Twitch: their payouts aren't as good as YouTube (Shorts) on a per view basis. The only thing that's keeping TikTok in the game is their reach. Once reach hits parity, I wouldn't be surprised if TikTok succumbs to YouTube.