I think it's to do with these new 'Signals' they seem to be building profiles of interest based on services. https://support.google.com/analytics/answer/944534

I think it's to do with these new 'Signals' they seem to be building profiles of interest based on services. https://support.google.com/analytics/answer/9445345?hl=en#zippy=%2Cin-this-article https://support.google.com/analytics/answer/9445345?hl=en#zi...