I'm starting a jigsaw puzzle company with my partner. I was working on the website/brand the other day and I wanted some clever copy to put on the website. I br

I'm starting a jigsaw puzzle company with my partner. I was working on the website/brand the other day and I wanted some clever copy to put on the website. I brainstormed for a few minutes, then I thought it'd be fun to see what ChatGPT could come up with. Turns out, about half the copy we are using on the site is coming from ChatGPT. I came up with a few clever lines, but ChatGPT came up with more and faster. It produced some lines my partner and I legitimately laughed out loud at. My copywriting skills are pretty bad. Even if ChatGPT's are "sort of basic", it's better than me. ChatGPT isn't replacing copywriters, but it's making the work they do much more accessible to people who aren't copywriters. It felt like ~10 years ago the conversation was that "AI will do the tedious boring work and make more time to do the creative work". What actually seems to be happening is that the creative work is slowly being eaten by AI and giving it to the people who aren't good at that flavor of creative work. Writing a few clever lines of copy for a indie puzzle company isn't the most creative work of all time, but it is still creative work. And it was done by AI. And it was done better than I could.