> Here’s a modest proposal: No more than half of any screen we see at any given time — be it on desktop web or a smartphone — should contain ads. I have to say

> Here’s a modest proposal: No more than half of any screen we see at any given time — be it on desktop web or a smartphone — should contain ads. I have to say, we have gotten extremely complacent if “half” your page being filled with ads is considered acceptable. I can understand the unfortunate reality that online services need ads to survive, but surely half of a screen is still far from acceptable.