I like to think about it this way. The “what” is often timeless and stays the same. The “how” the what is achieved changes. I need to get from point a to po

I like to think about it this way. The “what” is often timeless and stays the same. The “how” the what is achieved changes. I need to get from point a to point b (the what) V1: walk/run/horse V2: carriage V3: train V4: cars Etc etc There is another dimension to this as well. Sometimes the what has to completely be re-architected since society has fundamentally changed. As an example: Consider education (what) this will always be required in society. A naive version of innovation in this space would be to keep things the same and just change the delivery mechanism (online) A better innovation would be to re-imagine what it means to be educated/schooled. The best place to start is identifying the assumptions inherent in the current system. , and asking are they still relevant?