5 ms·

I was shocked as a non-hockey fan to see an ad of a car driving along the wall during active play. My eyes instinctively moved to the ad away from the puck. I

by yawn 4y ago

I was shocked as a non-hockey fan to see an ad of a car driving along the wall during active play. My eyes instinctively moved to the ad away from the puck. It was gross. As an NBA fan, I hate how ads keep getting crammed into every piece of equipment on the court, the jerseys, etc.

yafbum 4y ago
- MonkeyMalarky 4y ago
  Please drink a verification can before posting.
  - matheusmoreira 4y ago
    Let me just reach into my Doritos™ Mountain Dew™ Halo 2k19™ War Chest...
    - Ygg2 4y ago
      Sponsored by Raytheon and Lockheed Martin.
- jprd 4y ago
  ...and?
- Dylan16807 4y ago
  It's easy to still be a fan, but hate what they are changing.
- ryandrake 4y ago
  You're getting really unfairly dunked on for a sensible point. The Purpose Of A System Is What It Does, and what televised sports unarguably does is relentlessly slather its consumers' eyes with advertisements--and also shows some sportsball every once in a while, between those ads. Saying "I like televised sports but not ads" doesn't make a lot of sense. The entire purpose of televised sports, the only reason for its existence, is to saturate you with ads. People get uncomfortable thinking of themselves as willing projection-screens for ads, and get mad at the messenger.
  - yafbum 4y ago
    Thank you for this much more eloquent version of the argument I was having trouble articulating! Proof that downvotes are useful ;-)
  - matheusmoreira 4y ago
    The purpose of sports is to entertain us. One day someone smarter than me will make a machine learning thing that deletes brands and ads from video in real time. I'm going to enjoy watching them seethe about it, perhaps even more than I enjoy watching stuff.
    - yafbum 4y ago
      You can build a super smart AI that can swap it out if you want. Sorry to spoil your perverse enjoyment there, but nobody will care about it. Everybody knows about ad blockers. Advertisers included! For things like logos on jerseys, it doesn't really matter. It only has to be slightly inconvenient for most people not to want to do it, which is good enough for most advertising purposes. Public places of viewing like sports bars can't do it. Media pics will have that logo. People will even buy the jersey and carry the advertiser's brand around IRL. So don't do it only because you want to see someone seethe, you'd risk being quite disappointed by their indifference!
      - matheusmoreira 4y ago
        Yeah, they're so indifferent to ad blockers that they actively find ways to detect and circumvent them, to the point people have to make ad blocker blocker blockers. Google is so indifferent that they forced everyone to use restrictive new browser extension APIs just to cripple ad blockers.
        yafbum 4y ago
        Oh sorry yeah they definitely care. Not just Google, also publishers like NBA care because it dents their revenue. But even they know installing ad blockers is a reasonable human behavior and spending $ to get around them an accepted cost of doing business.
- synu 4y ago
  “I like something except this part” is not coherent?
  - yafbum 4y ago
    The entire business model of sports entertainment ventures like NBA is built around advertising. Saying I'm a fan of the NBA except for the ads is a bit like saying I'm a big fan of credit cards except for that part where you have to pay the bill.
    - synu 4y ago
      I personally wouldn’t agree that the only possible reaction to anything ad-supported is to like the ads, or else you are making some kind of logical or category error. The existence of ad blockers on the internet for example seems to indicate that not only do some people quite dislike the ads, they even spend time and energy to actually do something about it.
      - yafbum 4y ago
        I don't claim that anyone has to like ads. Only that when someone self-describes as an "NBA fan", that sounds like they're saying they're a fan of the NBA overall. When in the next sentence they complain about ads, it sounds like there's an assumption that the ads are encroaching on the NBA, whereas they're an extremely deliberate action by the NBA. If someone said, I like watching basketball games but I don't like watching ads, that sounds different to me.
        synu 4y ago
        I would understand someone saying they are an NBA fan to mean they are a fan of watching their favorite teams compete in the NBA, not that they are fans of the NBA corporate structure, business model, and/or management team, or that they like every attribute and action of the NBA without hesitation.
Brian-Puccio 4y ago
> My eyes instinctively moved to the ad away from the puck. At some marketing meeting this was brought up and was promptly considers a feature, not a bug.
grishka 4y ago
As not a fan of professional sports, every time I see a sports game on TV, I feel like the game itself is secondary. It absolutely feels like an advertising show with the unimportant addition of people playing something.
- smcl 4y ago
  Which sports, specifically? I watch football and rugby and while both have a lot of advertising (in stadia and on jerseys) TV coverage is still very clearly focussed on the sport itself
  - Ylpertnodi 4y ago
    >and on jerseys Precisely. I used to be an avid Arsenal fan, but now it seems that I would support "Emirates Fly Better". The fact that it's on every player's shirt one might say that "TV coverage is still very clearly focussed on the shirt itself". I do enjoy admitting, their website https://www.arsenal.com/ https://www.arsenal.com/ is rather tastefully done (I turned off all extensions to have a good look), though. And 'Visit Rwanda' doesn't seem to such be a bad thing, though I couldn't find an Emirates flight to there.
    - smcl 4y ago
      Shirt sponsors aren't not a particularly new thing, though. But I guess in the past Arsenal in particular had sponsors with slightly less controversial owners - iirc JVC and SEGA/Dreamcast weren't directly involved in any slave labour controversies or human rights abuses like the UAE is :)
      - fennecfoxy 4y ago
        And gay rights, which both the UAE and Rwanda (where gay sex is legal now, but just another case where the gov has changed the law to appeal to Western sensibilities but sentiments of the public have no changed) are terrible at.
- phone8675309 4y ago
yreg 4y ago
If anyone has clips of such horrible placements, please do share.
- trevin 4y ago
  Here you go: https://www.youtube.com/watch?v=wk3Jx1juRR8&t=1s https://www.youtube.com/watch?v=wk3Jx1juRR8&t=1s Edit: https://twitter.com/NYIslanders/status/1589812414966468608 https://twitter.com/NYIslanders/status/1589812414966468608 is a good example of ad creative being way too distracting
  - yreg 4y ago
    Thanks, this indeed looks like a horrible idea in general.
  - yafbum 4y ago
    The janky overlays in that YouTube video are hilarious... Happening even when nobody's wearing cream colored clothing!
rob74 4y ago
Over here in Europe that's now business as usual during soccer matches, and also biathlon, where a car follows the athletes on the billboard while they are skiing up a slope. However those are actual physical LED displays, not virtually inserted.

by yawn 4y ago

yafbum 4y ago

MonkeyMalarky 4y ago
Please drink a verification can before posting.
- matheusmoreira 4y ago
  Let me just reach into my Doritos™ Mountain Dew™ Halo 2k19™ War Chest...
  - Ygg2 4y ago
    Sponsored by Raytheon and Lockheed Martin.
jprd 4y ago
...and?
Dylan16807 4y ago
It's easy to still be a fan, but hate what they are changing.
ryandrake 4y ago
You're getting really unfairly dunked on for a sensible point. The Purpose Of A System Is What It Does, and what televised sports unarguably does is relentlessly slather its consumers' eyes with advertisements--and also shows some sportsball every once in a while, between those ads. Saying "I like televised sports but not ads" doesn't make a lot of sense. The entire purpose of televised sports, the only reason for its existence, is to saturate you with ads. People get uncomfortable thinking of themselves as willing projection-screens for ads, and get mad at the messenger.
- yafbum 4y ago
  Thank you for this much more eloquent version of the argument I was having trouble articulating! Proof that downvotes are useful ;-)
- matheusmoreira 4y ago
  The purpose of sports is to entertain us. One day someone smarter than me will make a machine learning thing that deletes brands and ads from video in real time. I'm going to enjoy watching them seethe about it, perhaps even more than I enjoy watching stuff.
  - yafbum 4y ago
    You can build a super smart AI that can swap it out if you want. Sorry to spoil your perverse enjoyment there, but nobody will care about it. Everybody knows about ad blockers. Advertisers included! For things like logos on jerseys, it doesn't really matter. It only has to be slightly inconvenient for most people not to want to do it, which is good enough for most advertising purposes. Public places of viewing like sports bars can't do it. Media pics will have that logo. People will even buy the jersey and carry the advertiser's brand around IRL. So don't do it only because you want to see someone seethe, you'd risk being quite disappointed by their indifference!
    - matheusmoreira 4y ago
      Yeah, they're so indifferent to ad blockers that they actively find ways to detect and circumvent them, to the point people have to make ad blocker blocker blockers. Google is so indifferent that they forced everyone to use restrictive new browser extension APIs just to cripple ad blockers.
      - yafbum 4y ago
        Oh sorry yeah they definitely care. Not just Google, also publishers like NBA care because it dents their revenue. But even they know installing ad blockers is a reasonable human behavior and spending $ to get around them an accepted cost of doing business.
synu 4y ago
“I like something except this part” is not coherent?
- yafbum 4y ago
  The entire business model of sports entertainment ventures like NBA is built around advertising. Saying I'm a fan of the NBA except for the ads is a bit like saying I'm a big fan of credit cards except for that part where you have to pay the bill.
  - synu 4y ago
    I personally wouldn’t agree that the only possible reaction to anything ad-supported is to like the ads, or else you are making some kind of logical or category error. The existence of ad blockers on the internet for example seems to indicate that not only do some people quite dislike the ads, they even spend time and energy to actually do something about it.
    - yafbum 4y ago
      I don't claim that anyone has to like ads. Only that when someone self-describes as an "NBA fan", that sounds like they're saying they're a fan of the NBA overall. When in the next sentence they complain about ads, it sounds like there's an assumption that the ads are encroaching on the NBA, whereas they're an extremely deliberate action by the NBA. If someone said, I like watching basketball games but I don't like watching ads, that sounds different to me.
      - synu 4y ago
        I would understand someone saying they are an NBA fan to mean they are a fan of watching their favorite teams compete in the NBA, not that they are fans of the NBA corporate structure, business model, and/or management team, or that they like every attribute and action of the NBA without hesitation.

Brian-Puccio 4y ago

> My eyes instinctively moved to the ad away from the puck. At some marketing meeting this was brought up and was promptly considers a feature, not a bug.

grishka 4y ago

As not a fan of professional sports, every time I see a sports game on TV, I feel like the game itself is secondary. It absolutely feels like an advertising show with the unimportant addition of people playing something.

smcl 4y ago
Which sports, specifically? I watch football and rugby and while both have a lot of advertising (in stadia and on jerseys) TV coverage is still very clearly focussed on the sport itself
- Ylpertnodi 4y ago
  >and on jerseys Precisely. I used to be an avid Arsenal fan, but now it seems that I would support "Emirates Fly Better". The fact that it's on every player's shirt one might say that "TV coverage is still very clearly focussed on the shirt itself". I do enjoy admitting, their website https://www.arsenal.com/ https://www.arsenal.com/ is rather tastefully done (I turned off all extensions to have a good look), though. And 'Visit Rwanda' doesn't seem to such be a bad thing, though I couldn't find an Emirates flight to there.
  - smcl 4y ago
    Shirt sponsors aren't not a particularly new thing, though. But I guess in the past Arsenal in particular had sponsors with slightly less controversial owners - iirc JVC and SEGA/Dreamcast weren't directly involved in any slave labour controversies or human rights abuses like the UAE is :)
    - fennecfoxy 4y ago
      And gay rights, which both the UAE and Rwanda (where gay sex is legal now, but just another case where the gov has changed the law to appeal to Western sensibilities but sentiments of the public have no changed) are terrible at.
phone8675309 4y ago

yreg 4y ago

If anyone has clips of such horrible placements, please do share.

trevin 4y ago
Here you go: https://www.youtube.com/watch?v=wk3Jx1juRR8&t=1s https://www.youtube.com/watch?v=wk3Jx1juRR8&t=1s Edit: https://twitter.com/NYIslanders/status/1589812414966468608 https://twitter.com/NYIslanders/status/1589812414966468608 is a good example of ad creative being way too distracting
- yreg 4y ago
  Thanks, this indeed looks like a horrible idea in general.
- yafbum 4y ago
  The janky overlays in that YouTube video are hilarious... Happening even when nobody's wearing cream colored clothing!

rob74 4y ago

Over here in Europe that's now business as usual during soccer matches, and also biathlon, where a car follows the athletes on the billboard while they are skiing up a slope. However those are actual physical LED displays, not virtually inserted.