The link is that Ad Tracking Transparency (ATT) happened relatively close to FB's numbers going south, and its a great scapegoat. https://daringfireball.net/20

The link is that Ad Tracking Transparency (ATT) happened relatively close to FB's numbers going south, and its a great scapegoat. https://daringfireball.net/2022/08/ft_effects_of_app_tracking_transparency https://daringfireball.net/2022/08/ft_effects_of_app_trackin... > What I think makes ATT a tempting scapegoat is that it creates a great story. Apple enacted a change in the name of privacy and that change has adversely affected both Facebook and small businesses that relied on Facebook. That’s a dramatic, captivating storyline, with two rivals, both corporate behemoths, on opposing sides. (The footnote on this blog is a great explanation as to why FB's adTech was considered so bananas and why its no longer as much.)