In perfectly competitive markets, producers are price takers. That includes at a wholesale distribution level. Being able to pick and choose your customers (an

In perfectly competitive markets, producers are price takers. That includes at a wholesale distribution level. Being able to pick and choose your customers (and apply conditions to any sale that favour Apple and disadvantage the customer) is a perfect indication of the level of market power that apple possesses. Most businesses in competitive industries don’t get to do that.