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Agree, never ask a user what they want But you can't go wrong with talking to users to understand the problems they are dealing with
by maptime 4y ago
Agree, never ask a user what they want
But you can't go wrong with talking to users to understand the problems they are dealing with
- bombcar 4y agoI've heard "The Mom Test" is a good book around that, but I've never read it. https://www.amazon.com/Mom-Test-customers-business-everyone/dp/1492180742 https://www.amazon.com/Mom-Test-customers-business-everyone/...
- srcreigh 4y agoIt’s great. It strongly warns against ego pitching, aka talking about your fancy solution, which only prompts people to say “That’s great” so you go away. The whole book is basically how to get useful information by being curious about the potential customer, how to decode “That’s great” by asking for commitments/intros/money, and also a bit about how to know whether you’re talking to the right person in the first place.
- spiffytech 4y agoDeploy Empathy is another great book on this. Think of it as the 102 course to The Mom Test's 101.