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It was probably adtech companies. There are a bunch who basically pay apps to use their api and then take the data. Apple was right to kill that imho. IIRC th
by dillondoyle 4y ago
It was probably adtech companies.
There are a bunch who basically pay apps to use their api and then take the data.
Apple was right to kill that imho. IIRC that was foursquare's pivot
There is also lot/lon in programmatic bid requests, but I don't think they're super accurate or granular and lots of fraud. (could be wrong, just from my small experience buy side using DSPs seeing lots of lat/lons being smack in the middle of a city)
[1] https://www.safegraph.com/guides/mobile-location-data-providers https://www.safegraph.com/guides/mobile-location-data-provid...
[2] https://developers.google.com/authorized-buyers/rtb/geotargeting https://developers.google.com/authorized-buyers/rtb/geotarge...
[3] https://fixad.tech/wp-content/uploads/2019/02/3-bid-request-examples.pdf https://fixad.tech/wp-content/uploads/2019/02/3-bid-request-...