5 ms·
Ask HN: Why did Google keep Waze around after their acquisition?
Why not just absorb it into Google maps?
- pelagic_sky 4y agoThe original post from the ex CEO of Waze is gone. But I found a news article covering it. https://www.timesofisrael.com/waze-ceo-noam-bardin-explains-why-he-left-google-2weeks-ago/ https://www.timesofisrael.com/waze-ceo-noam-bardin-explains-... Basically, it was a branded product and had active user base. Part of the acquisition was to give them autonomy to continue Waze as it was.
- graymatters 4y agoCommon practice - purchase a better competitor and then let it slowly die from lack of oxygen.