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More likely than anything all these companies will realise not advertising makes no difference anyway.
by basicplus2 4y ago
More likely than anything all these companies will realise not advertising makes no difference anyway.
- zero_shift 4y agoI've felt for a while we have an adpocalypse coming - that social media orgs are overselling the ROI of ads on their platforms, and that with consumer spending tightening a lot of ad revenue will dry up.
- jleyank 4y agoThis, and using the web has trained me to just not see ads. While I don’t run an ad blocker, ads have to be subliminally effective as I’m idling waiting for them to complete (usually looking for the skip button). Maybe the younger, marketing-relevant groups watch them, but they’re just the crap one puts up with to see what I want. The ai fails in at least two ways, showing me all sorts of stuff that’s irrelevant and then spending days or weeks sending me ads for X after I bought X on line. LensCrafters is particularly good at the latter.