> My guess is that Musk wins the battle of the wills here; he no longer needs to maximize advertiser income, just get enough to make the wheels turn Twitter no

> My guess is that Musk wins the battle of the wills here; he no longer needs to maximize advertiser income, just get enough to make the wheels turn Twitter now has to pay $1 billion a year in debt servicing costs. Twitter was not wildly profitable before, so it seems very unlikely Musk can make enough money to break even, much less profit, while losing a large portion of advertising revenue. That's why he's trying cut costs so aggressively, and rushing to gain new subscription revenue.