The problem is that instead of worrying about price, compete by being different and better. Make a store that people want to be in rather than a store. Amazon

The problem is that instead of worrying about price, compete by being different and better. Make a store that people want to be in rather than a store. Amazon will win on price hands down. If you think only on this dimension, then close up; instead, ask yourself why your customers come to you at all.