I think the competition is Microsoft and Google (not so much Lenovo, Asus, Dell, Acer, Samsung...) and Apple does well against both if privacy is a major consid

I think the competition is Microsoft and Google (not so much Lenovo, Asus, Dell, Acer, Samsung...) and Apple does well against both if privacy is a major consideration. Microsoft's direction over 10 and 11 have been unsettling.