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I don’t understand why anyone would pay that much for YouTube premium- isn’t it just no ads, and background play? In what universe is that worth £16/$12 a month

I don’t understand why anyone would pay that much for YouTube premium- isn’t it just no ads, and background play? In what universe is that worth £16/$12 a month?? You could get two “real” streaming services for that if you pushed it a little.

sidibe 4y ago
No ads and background play are great though. YouTube music also means you don't need a Spotify subscription which is $10 by itself. Altogether it is worth it to me
krisroadruck 4y ago
No ads is worth quite a bit to me. I wish more platforms had this option to opt out of them legitimately. I would gladly pay another 25% on top of my YouTube Premium subscription if they would also enforce no in-content/native ads from the creators (just ask them to tag the beginning and end of the sponsored section, and auto-skip for premium subscribers). I basically lose my shit every time I have to hear "this episode brought to you by square space" lol.
- nitrixion 4y ago
  This is yet another instance where piracy provides the better product. Installing uBlock Origin and SponsorBlock makes Youtube a much better product than simply paying for premium. If you haven't used it, SponsorBlock is a crowd sourced browser extension that identifies and skips sections of videos like "This content is brought to you by..." I used to pay for premium and use YT Music, but after getting fed up with YTM I cancelled. I'm noticing a much MUCH better experience using UBO and SponsorBlock. Unfortunately, this setup means the creators don't get any revenue from me. If only YouTube offered such an experience at a reasonable cost.
  - krisroadruck 4y ago
    I do rock ubo but hadn’t heard of sponsoreblock. Problem is 50%+ of my YouTube consumption is on a tv where extensions can’t help
munificent 4y ago
I watch YouTube more than all other streaming services combined. The ad-free experience is absolute bliss. Most of my music listening these days is DJ mixes on YouTube and having ads in the middle of those would drive me insane. I also watch a ton of hobby YouTube with the kids and I love not having ads in the middle of all that. (Of course, the videos themselves often have product placement and other stuff, but at least that feels more essential and organic.)
PKop 4y ago
You're forgetting the music streaming service that's a part of it. Spotify is $9.99 so how is this not comparably worth it?
CamperBob2 4y ago
There's more entertaining, educational, and just plain useful content on YouTube than cable ever offered. The value proposition is certainly there. I don't consider Premium to be a bad deal at all. If there's a threat to the value proposition, it's increasingly-intrusive sponsorship messaging. But that's outside Google's ability to control.
justapassenger 4y ago
And those "real" streaming services have much lower quality and diversity of content. There's no match for YouTube, as long as you are not after movies, but very broad "video" content. Nothing even close to it. 4 coffees per month so my whole family can enjoy it without ads? It's a bargain for me.
csdreamer7 4y ago
That, and to support their favorite Youtube creators. LTT has said the watchtime payouts from Premium are worth more than ads.
deleted 4y ago
[deleted]
benjaminwootton 4y ago
It is quite punchy for an online service, but you would have to prise YouTube Premium from my cold dead hands. I visit YouTube multiple times per day for work, entertainment, research etc. Without Premiun there are so many ad units it’s painful.

sidibe 4y ago

No ads and background play are great though. YouTube music also means you don't need a Spotify subscription which is $10 by itself. Altogether it is worth it to me

krisroadruck 4y ago

No ads is worth quite a bit to me. I wish more platforms had this option to opt out of them legitimately. I would gladly pay another 25% on top of my YouTube Premium subscription if they would also enforce no in-content/native ads from the creators (just ask them to tag the beginning and end of the sponsored section, and auto-skip for premium subscribers). I basically lose my shit every time I have to hear "this episode brought to you by square space" lol.

nitrixion 4y ago
This is yet another instance where piracy provides the better product. Installing uBlock Origin and SponsorBlock makes Youtube a much better product than simply paying for premium. If you haven't used it, SponsorBlock is a crowd sourced browser extension that identifies and skips sections of videos like "This content is brought to you by..." I used to pay for premium and use YT Music, but after getting fed up with YTM I cancelled. I'm noticing a much MUCH better experience using UBO and SponsorBlock. Unfortunately, this setup means the creators don't get any revenue from me. If only YouTube offered such an experience at a reasonable cost.
- krisroadruck 4y ago
  I do rock ubo but hadn’t heard of sponsoreblock. Problem is 50%+ of my YouTube consumption is on a tv where extensions can’t help

munificent 4y ago

I watch YouTube more than all other streaming services combined. The ad-free experience is absolute bliss. Most of my music listening these days is DJ mixes on YouTube and having ads in the middle of those would drive me insane. I also watch a ton of hobby YouTube with the kids and I love not having ads in the middle of all that. (Of course, the videos themselves often have product placement and other stuff, but at least that feels more essential and organic.)

PKop 4y ago

You're forgetting the music streaming service that's a part of it. Spotify is $9.99 so how is this not comparably worth it?

CamperBob2 4y ago

There's more entertaining, educational, and just plain useful content on YouTube than cable ever offered. The value proposition is certainly there. I don't consider Premium to be a bad deal at all. If there's a threat to the value proposition, it's increasingly-intrusive sponsorship messaging. But that's outside Google's ability to control.

justapassenger 4y ago

And those "real" streaming services have much lower quality and diversity of content. There's no match for YouTube, as long as you are not after movies, but very broad "video" content. Nothing even close to it. 4 coffees per month so my whole family can enjoy it without ads? It's a bargain for me.

csdreamer7 4y ago

That, and to support their favorite Youtube creators. LTT has said the watchtime payouts from Premium are worth more than ads.

deleted 4y ago

[deleted]

benjaminwootton 4y ago

It is quite punchy for an online service, but you would have to prise YouTube Premium from my cold dead hands. I visit YouTube multiple times per day for work, entertainment, research etc. Without Premiun there are so many ad units it’s painful.