I was a market research for a couple of years, and 1,25$ per completed survey is cheap if you don't manage your own panel database. We paid around 3.50$ per re

I was a market research for a couple of years, and 1,25$ per completed survey is cheap if you don't manage your own panel database. We paid around 3.50$ per respondent (french speaking adults in Quebec) and it was significantly more for specific attributes. We used GMI for our samples. Phones survey were more expensive, something like 0.25$/question/respondent.