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> People have left Snapchat for TikTok[1]. Social media users, especially youth, are fickle and the industry relies heavily on network effects. The article you
by abdabab 4y ago
> People have left Snapchat for TikTok[1]. Social media users, especially youth, are fickle and the industry relies heavily on network effects.
The article you mentioned didn’t describe an exodus of users leaving Snapchat to use TikTok. It describes how TikTok is now advertisers’ preferred platform to reach younger audience, where Snapchat used to dominate.
Snapchat added 15 million daily active users last quarter. [1]
[1] https://s25.q4cdn.com/442043304/files/doc_financials/2022/q2/Snap-Inc.-Q2-2022-Earnings-Slides.pdf https://s25.q4cdn.com/442043304/files/doc_financials/2022/q2...