That's been the narrative for many years, though. The idea that "...they're unprofitable by choice in pursuit of growth..." is indistinguishable from a bad busi

That's been the narrative for many years, though. The idea that "...they're unprofitable by choice in pursuit of growth..." is indistinguishable from a bad business model. Most locales already have Uber alternatives that are sustainable and have a better service quality, the only reason Uber has marketshare in these locales is because Uber is cheaper... due to the loss-making behaviours. If Uber removed their incentives, they'd immediately lose marketshare to the local competitors that are already sustainable. Uber is incentives, Uber is investor-subsidised transport.