In a broader economic context, they take profitable but unpredictable companies and make them boring. Google is the more recent example. Apple (pre-return of Jo

In a broader economic context, they take profitable but unpredictable companies and make them boring. Google is the more recent example. Apple (pre-return of Job) is another. Here's a good article: https://www.inc.com/justin-bariso/apple-googlemckinsey-how-an-old-school-company-is-changing-the-world-of-digital-.html https://www.inc.com/justin-bariso/apple-googlemckinsey-how-a...