But then this has the impact of reenforcing model predictions (unless controlled for). This lead won't convert based on the model, so I won't spend time with th

But then this has the impact of reenforcing model predictions (unless controlled for). This lead won't convert based on the model, so I won't spend time with them or give them any preferential pricing, so the lead doesn't close (and the converse is true). This isn't a pure ML problem, and without "treatment" data I'm not quite sure how the blog is adjusting for customer propensity towards an outcome :/