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You might be surprised to know that Apple has been doing ads for over a decade. [0] They‘ve had ads for a long time, and still do - App Store search ads[1] and

• nvrspyx 4y ago
  Let's not forget that App Store search ads replaced iAds, which was an in-app ad network. I assume that it was shut down because of too much competition in the space, but perhaps we'll see it come full circle as Apple diminishes the "effectiveness" of third-parties.
• lancesells 4y ago
  And there was the Steve Jobs era ad network that has big, interactive type flash ads that Apple had to approve as being "good". I don't remember much except working on a video component of a Geico ad that was mobile only in ~2009.
• yazzku 4y ago
  I don't get where people get that 'Apple didn't do ads'. I'm not even an iOS user and I know that much. Must be drinking unreal levels of kool-aid.
  • kmeisthax 4y ago
    Apple was and is so bad at advertising that people think they didn't do it until recently. Part of it just comes with the territory. Apple is a computer company that prides itself on not only having a sense of taste, but being able to impose that sense of taste on its business partners. This is contrary to the goals of advertisers - tastelessness kind of comes with the territory and advertising inherently messes with the user experience.
• indymike 4y ago
  Also: both the App Store and Apple News cannot be uninstalled on MacOS.