It's just multiuser keepass with integrations for active directory and such. It's not surprising that three startups building the same thing would realize they

It's just multiuser keepass with integrations for active directory and such. It's not surprising that three startups building the same thing would realize they could merge and charge 10x the price they could get if they were competing. Since Delinea's rep just took a hit (due to customer error), there is easily room for two or three new players in this space.